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The beauty world continues to evolve in 2025 with innovative formulas, sustainable packaging, and products that cater to diverse skin tones and types. Whether you're a makeup minimalist or a glam enthusiast, finding the right brand is essential to achieve your desired look. We’ve rounded up the best makeup brands in 2025 that are dominating the beauty scene and trusted by professionals and everyday users alike. Explore our top picks and shop your favorites directly on our store.

Start by cleansing your face to remove dirt and oil. Optionally exfoliate to help the mask absorb better. Apply the mask evenly using clean fingers or a brush, avoiding eyes and lips. Leave it on for the time specified (usually 10–20 minutes). Don’t overdo it—especially with clay masks, which can dry out your skin. Rinse off gently with lukewarm water or peel off as directed. After removal, pat your skin dry and apply toner, serum, and moisturizer to lock in hydration. Use 1–3 times a week depending on your skin type and the mask used.